Introducing the book, “ILOILO: Your Guide to the Philippines’ City of Love”

The first and only handy travel guide for Iloilo City!

Iloilo City is emerging as one of the country’s next tourism hubs. With its renewed enthusiasm and vigor towards good governance, heritage conservation, and sustainable environment, Ilonggos are now, more than ever, ready to open its doors for tourists and visitors. Iloilo City’s old world charm yet mixed with modern amenities has captivated tourists alike for years. Coupled with Ilonggo hospitality and unrivaled sense of merrymaking and festivity, a travel experience to Iloilo City is like no other! All these are captured in Iloilo City’s first and only travel guide, ILOILO: Your Guide to the Philippines’ City of Love.

“ILOILO: Your Guide to the Philippines’ City of Love” is conceptualized to be more than just a typical travel book — it is a combination of a coffee table book and a travel guide formats.

As you browse its pages, what will catch your attention is the beautiful and captivating photos of Metro Iloilo’s tourists attractions such as old Spanish catholic churches, mansions, heritage buildings, and eco-tourism destinations such as the Iloilo River Esplanade and the Iloilo City Bird Sanctuary and Wetland Park.

Aside from the colorful and lively photos, another unique feature of the book is its comprehensive storytelling – stories behind the heritage and culture of the Ilonggos. Carefully researched from academic and folk sources, using the book in travelling around makes you discover more this lovely southern Philippine city.

And surely your favorite part of the book? The book opens secrets in experiencing the best of Iloilo City through your stomach! The book offers a quick survey of Ilonggo cuisine and where to taste them coupled with food photos that will surely make you eager to have these delectable Ilonggo delicacies.

Definitely, you’ll never let go of Iloilo City’s festivals! The book highlights the city’s grandiose and exciting festivals through colorful photographs and vivid descriptions. From Dinagyang to Paraw Regatta, from kite-flying festivals to religious feasts – you’ll find them all in your guide.

Designed to help tourists move around the city with ease, the book’s directories on hotel, restaurants, shopping districts, and sports facilities are satisfying and well researched. Also included in the book are travel information and a colorful street map of Iloilo City.

Not yet satisfied with Ciudad de Iloilo? We are introducing a private initiative dubbed as “Hello Iloilo!” – a campaign to promote the exciting tourism activities of the province. An entire annex of the book serves as a primer in discovering the cultural, heritage, and natural wonders of the province of Iloilo.

This book is highly recommended both as a travel guide and as a collection item for those who wish to explore Iloilo City more!

*** The book is now available at National Book Store, PowerBooks, and Fully-Booked at their respective branches in:

Metro Manila: SM North EDSA, Trinoma Mall, Gateway – Araneta Center, Greenhills Promenade, Megamall, Powerplant Mall (Rockwell Center), Glorietta, Greenbelt, Bonifacio High Street, Serendra – Piazza, Market! Market!, SM Mall of Asia, NAIA Terminal 3 Departure Area (Domestic and International)

Metro Iloilo: SM City Iloilo and Robinsons Place Iloilo

Bacolod City: SM City Bacolod and Robinsons Place Bacolod

HALA BIRA! See you here in ILOILO CITY!