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Iloilo I LOVE! intensifies Iloilo City for New Wonder City Campaign!

Submitted by on March 29, 2012 – 6:08 pmOne Comment

Iloilo City

Today, Iloilo I LOVE! releases the official poster for its campaign, “Iloilo City: A New Wonder City of the World”. This website is in one with the city of Iloilo in making this dream a reality. This campaign also highlights the strides that we have achieved in Iloilo City’s progress in commerce, education, culture and infrastructure. Surely, being included in the list of the New Wonder Cities of the World in 2013 will be a coming out party for our wonderful city.

The poster took more than 16 hours in the making from almost a hundred pictures that were selected from. The featured image is a collection of the city’s icons. These include:

In clockwise direction

  • The Ati Warrior during world-famous Dinagyang Festival
  • The Nelly Garden at Jaro (the Queen of Mansions)
  • The Replica of the Queen’s Crown (a gift from the monarch Queen Regent Isabel herself in 1896) at Arevalo
  • The Paraws – a tradition that stretches back during the preHispanic period
  • Sto Niño de Arevalo – The third oldest Sto Niño image in the Philippines (1581)
  • Museo Iloilo – A repository of Iloilo’s treasured historical items in display
  • Villanueva Building – an Art Deco building built in the Commonwealth era, it represents the downtown Iloilo City and its rich heritage buildings.
  • The Jaro Fiesta Queen – Representative of one of Iloilo City’s cherished festivals – the Feast of Nuestra Señora De la Candelaria
  • The Crab – represents Iloilo City’s rich marine resources and delicious seafood
  • Pinasugbo – a crisp sweetened banana, representing Ilonggos’ sweet nature and mouth-watering delicacies
  • The Aduana or Customs House – The icon of Iloilo City’s sugar boom and as a center of international trade in the late 19th Century and during the American period
  • Injap Tower – representative of Iloilo City’s highly profitable real estate market, and the boom in the construction industry
  • La Paz Batchoy – a unique Ilonggo dish, popular in the whole of the country.
  • Molo Church – one of Iloilo City’s old majestic churches, a testament to our religiosity and rich spiritual tradition
  • The Muscovado Chimney – representing the Ilonggos’ world-class entrepreneurial skills and values, ingenuity and creativity
  • Lin-ay sang Iloilo – located at the top of the New Iloilo City Hall, this icon represents the esteemed place of women in Iloilo society, highlights their contribution in the development of the city
  • Jaro Belfry – a watchtower / bell tower in one, split in half in an earthquake in the 1940s, and rebuilt after; it represents the persistence of the Ilonggos in challenging moments and their perseverance in attaining their dreams and aspirations amidst the test of time.
  • And of course at the center, the Arroyo Fountain in front of Casa Real (Old Iloilo Provincial Capitol) – Iloilo City’s indisputable icon, the point zero of Panay Island.
  • I also would like to point out that the picture of the earth was the actual one taken by the crew of Apollo 17 from space. Due credits are given to them (http://nssdc.gsfc.nasa.gov/imgcat/hires/a17_h_148_22727.gif).

There you have it. It may not be a complete picture of our awesome city but it tells our captivating story as a people. Now the challenge is upon us to tell the world how beautiful our city is, and how wonderful we are as a people.


Vote Iloilo City and other Philippine cities in the search for the Seven (7) New Wonder Cities of the World. We are counting on your votes.


How? Check out http://www.new7wonders.com/cities/en and select Iloilo City and six other urban centers, enter the characters shown in the image, enter your email address, agree to the terms and conditions, and click submit to confirm your votes. Don’t forget to spread the word and campaign for Iloilo City!

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